Driver’s Emporium

The little shop that could


SoloGram created the web site, shop, content and assembled online racing teams for the racing oriented Driver’s Emporium project. SoloGram also became part owner and manager of the effort over time. After a good run, the shop, the stock and all legal rights were purchased by a major investor. (apostrophe in the name correctly placed, since the project was owned by the fictional “driver” character)
The driver torso branding was created by American artist Randall Johnson.


  • Client : Driver's Emporium LTD
  • Date : November 18, 2014
  • Tags : BRANDING, WEB