PROJECT DESCRIPTION

SELLING THE CONCEPT AND FOLLOWING UP ON THE RESULTS
To mark the launch of the Volvo S60 Concept car, a free to play game was created that broke all records. I was part of the group commissioned by Volvo to make this project a worthy celebration. The game contained Volvo racing cars set on high quality race tracks, it was free to download and play from the main Volvo website and it had a competition element to draw in the crowd. The visuals created by SoloGram were founded in the metallic brown color range established by the S60 prototype.

The game saw over a million activations, hit over 50 million news readers worldwide, and set an all-time high in daily visits to Volvo.com with an increase of over 50% compared to normal daily average. In short it was a massive success, beyond even Volvo’s own wildest dreams.

SOLOGRAM AREA OF RESPONSIBILITY ON THE PRESENTATION AND MARKETING SIDE OF THINGS